Reelcraft

Reelcraft is the industry leader in manufacturing the widest range of hose, cord, and cable reels in the United States and worldwide. They are known for their quality, which is built into every component of every reel. Working with a team, we launched the Ready When You Are® campaign in 2022 that soon became woven into the fabric of their brand DNA.

Ready When You Are® focuses on the reliability of Reelcraft reels and promotes the strong work ethic of the people behind the reels. Through stories, testimonials, and engineering facts, we delivered a resonating message that meets people where they are. That message reinforces that Reelcraft reels are always Ready When You Are®.

reelcraft.com/ready-when-you-are

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Role: Design Lead, Art Director

Category: Print Design, Website Design, Social Media, Digital Design, Shoot Production/Art Direction